Dallas/Fort Worth Building Savvy – July 2020


As we all wait in anticipation to see what the world throws our way next and wrap our heads around what’s true and not true, it’s an anxious time. In this month’s Sales Savvy, Paul Evans advises: “Remind every person you call that you are not taking this mess sitting down! You can let the situation we’re in take us over or we can choose to take over the situation.”

One way of making lemonade out of the lemons we’ve been handed is by putting yourself out there. Show people that you’re the builder or remodeler ahead of the curve making changes in how you conduct business and in keeping up with the changes in styles and tastes. Offer to speak or be on a panel. Make videos and post them on YouTube. Everyone wants to hear positive messages. Even some of the mainstream news reporters are seeking for a bright light type of story they can throw into the mix between all the doom and gloom. You don’t have to wait for anyone to give you permission to do any of these things. Decide what story you want the news to tell and don’t be shy in pitching your story ideas.

People have certainly been in their homes long enough over the past couple of months to analyze what they appreciate and scrutinize what they want to change. Talk about this. Speak about what future neighborhoods might look like. Make an investment in a new type of business that’s sprung up in response to Covid-19. Endorse a product that you use. It’s up to you to get out there, roll your sleeves up and sell and ignore anyone telling you what you can or can’t do. Then tell people what you’re doing!

Tony Robbins says, “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.” We challenge you to study the art of public relations and to analyze the PR success stories of other companies. Look far and wide, not just at our industry, but any industry. Don’t be shy about promoting your brand. Go create some good news!

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