The fact that Beverly and Steve Smirnis live, work and play together is what first inspires some of their followers.

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Since they first became a couple, the Smirnis team has enjoyed travel, food and wine. Their backgrounds in hospitality, public relations, marketing and journalism led to published freelance articles, which earned them invitations to explore, taste and toast across the country and across the world.

Smirnis & Smirnis Communications was the first business they started together, a public relations firm that specialized in working with the winemaking industry and representing various fine artists.

Publishing for the homebuilding, hospitality and automotive industries was the next stop on their path. What started as a project of their communications company grew into a decades-long career in the world of specialty publications. 

In the past decade, their publishing activities evolved into the luxury consumer realm.  Though their Estate Life magazines, they became immersed in Dallas’ cultural and philanthropic events, growing to share the great passion that Dallasites possess for making a difference in their community. brings all audiences together.  Armed with a huge database of contacts and behind-the-scenes knowledge, their mission is to now to advise and consult.  Helping consumers understand the industries they buy from leads them to better decision-making. And surely, the livelihood of the housing, automotive and hospitality industries is dependent upon understanding the luxury lifestyle audience. Last but not least, all business owners, entrepreneurs and industry leaders will draw parallels from reading about the challenges and triumphs of fellow business peers.

Most of all, the motive is to inspire any and all to live a life of passion, pursue personal and professional dreams and enjoy deep relationships.  A Savvy Life is a life where all of the above resides in equilibrium.

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